live well. give well.
the poor as a market - a paradigm shift
Friday, May 1, 2009
jil janine hellmann
may, 2009
tags: series: the fortune at the bottom of the pyramid
abstract:
TellTheirStory.org is publishing a series of articles based on C. K. Prahalad’s book The Fortune at the Bottom of the Pyramid. Learn how the private sector can contribute to the economic development of billions of the world’s poorest citizens - while making a profit.
the poor as a market is the first article of the series, reviewing the nature of the market at the bottom of the pyramid and why it is beneficial to both MNCs and poor individuals to engage in business activities.